When Rentrak was planning the launch of its box office data reporting product, the primary determinant of the product’s success was the uninterrupted availability of that data. Rentrak leaders calculated the costs to build the redundant systems necessary to ensure 100% data availability in their existing in-house data centers.
Amir Yazdani, EVP, IT & CIO of Rentrak, was shocked by the results: “In addition to all the redundant systems we would have to buy, a second cooling system, a second set of transformers and the like, a redundant power source wasn’t even available at our existing data center. We discovered that it is a losing proposition to try to make your own data center 100% redundant.”
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